Rokid plans to unveil its latest augmented reality wearable at IFA 2025 in Berlin, introducing the new Rokid Glasses. The device marks the company’s push into the consumer AR market, where competition is heating up as startups and tech giants race to define the next generation of computing.
A 49g AR Headset With AI Features
At just 49 grams, the Rokid Glasses are among the lightest consumer AR devices announced so far. They integrate a 12MP first-person camera for hands-free capture, along with real-time translation and object recognition powered by AI. Other features include built-in audio for calls and media, customizable lenses for vision correction, and a rechargeable case capable of providing up to ten full charges.
The design emphasizes convenience: users can take calls, access notifications, or translate conversations without reaching for their phone. Rokid says the goal is to make AR “a smarter way to engage with the world,” blurring the line between entertainment, productivity, and daily communication.
Competing in a Crowded AR Market
The announcement comes as several companies intensify their investment in AR glasses. Xreal has gained traction with its consumer-focused smart glasses, while Meta and Apple are developing higher-end headsets targeting mixed reality experiences. Rokid’s approach — lightweight hardware paired with strong AI integration — positions it as a potential alternative for users looking for portability over immersion.
Industry analysts note that the combination of AR with built-in AI assistants is becoming a key trend. Where early smart glasses struggled to find a clear use case, devices like Rokid’s aim to solve everyday problems such as translation and task management, in addition to entertainment.
A Decade of AR Development
Founded in 2014, Rokid has built AR and AI systems deployed in more than 80 countries, including enterprise solutions for logistics and education. The company’s YodaOS-Master platform underpins its ecosystem of AR hardware, enabling tighter integration of voice, vision, and AI services. The Rokid Glasses represent one of its most consumer-facing launches to date.
IFA 2025 Showcase
Visitors to IFA can try the Rokid Glasses and other company products at Hall 6.2, Stand 169 from September 5–9.
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