According to a report by Bloomberg’s Mark Gurman, Apple is actively working on developing its own chatbot named “AppleGPT“. The tech giant based in Cupertino has apparently created a framework called “Ajax” specifically designed for large language models, akin to Microsoft’s Bing, Google’s Bard, and the renowned ChatGPT. Using this framework, Apple has built its own internal chatbot. However, it seems that Apple is currently lacking a clear strategy regarding the creation of a consumer-oriented product using this technology, as Gurman suggests.
To develop the Ajax framework for AppleGPT
Apple relied on Google’s Jax machine learning framework, which operates on the Google Cloud platform. Additionally, Apple reportedly explored the possibility of partnering with OpenAI and even tested OpenAI’s technology for its internal business teams. However, in the end, Apple decided not to pursue this particular direction.
Apple has been heavily investing in the field of artificial intelligence, with multiple teams dedicated to addressing challenges related to privacy and AI. While Apple has its Siri personal assistant, the company has always taken a more cautious approach compared to its competitors, placing greater emphasis on safeguarding user privacy rather than focusing solely on advanced features. Nevertheless, Apple has faced criticism for Siri’s limitations when compared to rival products from Google, Microsoft, Samsung, Amazon, and others.
During an earnings call in May, Apple CEO Tim Cook highlighted that there are still “some problems to solve” with AI and emphasized the importance of being “deliberate and thoughtful” in its development. Cook further expressed that Apple sees AI as a “huge” field and intends to incorporate it into its products with great care.
Currently, there is no news about Apple launching a chatbot like “AppleGPT” for consumers, but the company continues to enhance its machine learning-based features with each new software release.
For example, the iOS 17 update introduced improvements to predictive text functionality and introduced new features related to visual search and photo identification.
It is speculated that Apple may make a “significant” announcement concerning AI in 2024, although no concrete plans have been disclosed thus far. Overseeing Apple’s AI endeavors are John Giannandrea, the head of AI, and Craig Federighi, the head of software engineering. As is often the case with emerging technologies at Apple, there may be internal disagreements regarding the product’s development that the company will need to address and overcome.