According to BCN, Google overtook Sharp to take the top spot in market share in May, marking a significant milestone in the Japanese handset market. Strong sales of the Pixel 7a have helped Google reach new heights.
According to BCN statistics, the Google Pixel series topped the Japanese Android smartphone market in May this year with a staggering 33.8% market share. Not only did this put Google well ahead of its rivals, but it also represented the company’s largest market share in the history of the Japanese mobile phone market. Sharp, the second-placed brand, had a market share of 14.6%.
Fujitsu’s FCNT also saw its market share fall to 11.2%, putting it in fourth place, while Samsung’s Galaxy series maintained its 11.6% market share. Sony, previously in third place, fell to fifth place with a market share of 9.8%. The data clearly demonstrates Google’s huge market advantage in Japan.
BCN’s research shows how quickly sales of Google’s Pixel phones have grown significantly. In April, its market share in Japan was a meagre 16.4%, second only to Sharp. But after the launch of the new Pixel 7a, Google saw incredible sales that quickly increased its market share to a staggering 33.8%. This increase not only strengthened Google’s leadership position, but also widened the share gap between the two companies to 19.2%.
Recent events have led industry observers to predict a dramatic shake-up in the Japanese mobile phone sector. The bankruptcy of FCNT and Kyocera’s exit from the handset market are expected to further affect the dynamics of the market.
Google’s success in Japan reflects the popularity and recognition of the Pixel brand among Japanese consumers. Google has become a major player in the Japanese mobile phone industry due to its impressive sales results and the release of competing models such as the Pixel 7a. This achievement not only demonstrates the quality of the company’s products, but also positions Google for continued expansion and success in the region.
