Samsung Leads Folding Screen Smartphone Market

Xiaomi MIX Fold 2

Though the overall smartphone market is declining from quarter to quarter, this is not the case with foldable smartphones. Recently, Strategy Analytics reported that in the context of global geopolitical and economic turmoil, global shipments of folding screen smartphones climbed to a high double-digit level in the third quarter of 2022. The new Samsung Galaxy Z Fold and Flip series of foldable are the main reason for the explosive growth.

folding screen smartphone market

We can’t say that the niche is mature. There is still a lot of work to do in order to make customers switch from regular smartphones to folding screen handsets. However, shipments in the market are growing steadily. As you guess, Samsung took the absolute lead, followed by Huawei and Xiaomi. In the third quarter of 2022, the Asia-Pacific region accounts for more than one-third of folding-screen smartphone shipments.

According to another research firm, CINNO Research, from the perspective of the Chinese market share, Huawei captured more than half of the market, 53.2% in the third quarter of 2022. Although it fell by 5.1 percentage points year-on-year, it still leads the domestic folding smartphone market; Samsung’s market share was 20.5%, a year-on-year decrease of 16.1 percentage points; Xiaomi’s market share was 9.0%, a year-on-year increase of 5.8 percentage points. The latter ranked third, mainly due to the launch of its new generation of folding mobile phone product MIX Fold 2.

However, the picture will change in the near future. We mean many other Chinese brands have launched their models in this category. Among them, VIVO, OPPO, and others are already working on follow-up models. This segment is getting more and more mature. That’s why we are sure that the three mentioned brands might fall behind others in the coming quarters. At the same time, the competition is fierce. And this is the main factor that helps users to get their hands on better and more affordable devices.

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