Russia Launches Its Own “Play Market” Called RuStore

RuStore

Like the case of Huawei and the overall Chinese tech industry, the Russian tech field is growing rapidly because of the sanctions of the West. As you know, Google and myriads of other big brands have left Russia, not allowing its citizens to use their services or buy their products. Yesterday, the most popular Russian social media VK announced the launch of a beta version of RuStore. The latter has been developed with the support of the Russian Ministry of Digital Development. The store is available for Android devices. You can download RuStore to your smartphone from the official page of the store.

RuStore

At the start of the beta version, more than 100 applications are available to users, including VK, Yandex, and Sber services, state services, mobile operator applications, marketplaces, games, and much more.

“The number of apps in the store is growing daily. For some developers, there are personal accounts that allow them to independently upload applications to RuStore. In the near future, the personal accounts will be opened for everyone. Users and developers are supported 24/7 by a special VK service department,” the VK press service noted.

It is expected that in the summer of 2022, a push notification platform, a payment system, and app ratings will be integrated into RuStore. Analytical and marketing tools will be launched by the end of the year.

RuStore

“RuStore is a full-scale app store that will have all the most modern and secure services for both users and developers. VK is creating it in partnership with the largest Russian IT companies with the support of the Russian Ministry of Digital Development. This is a vivid example of effective collaboration, when the best players in the IT market came together to solve a common problem for the benefit of users. Now, we are at the very beginning of the journey. We have a clear plan for the consistent development of RuStore, the implementation of which will allow us to integrate the necessary systems and platforms into the store within the specified time frame. I am sure that RuStore will be in demand both among users and developers — and it has everything to become the largest Russian app store,” said Vladimir Kiriyenko, CEO of VK.

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