Today, the market research firm Canalys released a report concerning the global smartphone market performance in the first quarter of 2022. According to the report, global smartphone shipments fell 11%. However, this is related not only to the unfavorable economic conditions but also to slowed seasonal demand.
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“Despite the looming uncertainty in global markets, the leading vendors accelerated their growth by broadening device portfolios for 2022,” said Canalys Analyst Sanyam Chaurasia. “While the iPhone 13 series continues to capture consumer demand, the new iPhone SE launched in March is becoming an important mid-range volume driver for Apple. At a similar price point to its predecessor, it offers an upgraded chipset and improved battery performance and adds the 5G connectivity that operator channels are demanding. At the same time, Samsung ramped up production of its popular A series to compete aggressively in the mid-to-low-end segment while refreshing its 2022 portfolio, including its flagship Galaxy S22 series. While Chinese vendors are still suffering supply constraints at the low end, their global expansion is being hampered by a slowdown in their home market.”
Not surpassingly, the South Korean company Samsung took the first position with a market share of 24%. Interestingly, the company captured a larger market share in comparison to the Q4’s 19%. But for Samsung, this is quite reasonable because it launched its annual S series flagships at the beginning of the year.
It is followed by Apple. Due to the iPhone 13 5G smartphones, the company could occupy the second position capturing 18% of the market.
Xiaomi remained in third place due to the outstanding performance of its Redmi Note series.
OPPO (including OnePlus) and VIVO are among the top five brands, taking 10% and 8% shares, respectively.
“The global smartphone market was held back by an unsettled business environment in Q1,” said Canalys VP Mobility Nicole Peng. “Markets saw a spike in COVID-19 cases due to the Omicron variant, though minimal hospitalizations and high vaccination rates helped normalize consumer activity quickly. Vendors face major uncertainty due to the Russia-Ukraine war, China’s rolling lockdowns and the threat of inflation. All this added to traditionally slow seasonal demand. Vendors must equip themselves to respond quickly to emerging opportunities and risks while staying focused on their long-term strategic plans. The good news is that the painful component shortages might improve sooner than expected, which will certainly help relieve cost pressures.”