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Apple’s Decision Concerning iPhone 14 Models’ Chips Is Amazing Marketing Gimmick

iPhone 14 A16

Getting reliable information concerning top brands is not an easy deal. But when it comes to Apple and especially to Ming-Chi Kuo, we can surely say that almost everything he says turns into reality in the future. In this regard, the latest predictions made by this analyst seem to be true as well. We are talking about his information concerning the iPhone 14 series. According to him, only two Pro models will be upgraded to the A16 processor, and the iPhone 14 and iPhone 14 Max will still be equipped with A15. Interestingly, recently, we have been hearing about this from various leaksters. So there is every reason to think the next-gen iPhones will differ by the chip within the series.

In this regard, Ming-Chi Kuo further stated in his tweet that although TSMC’s high-end process supply is tight, he believes that this is more of a marketing or financial-oriented decision. In other words, Apple is capable of putting the A16 chip in all four models of the iPhone 14 series. But with this, it will make a smart marketing move.

Apple iPhone 14

Kuo pointed out that the cheaper iPhone 14 and iPhone 14 Max use the A15 chip to reduce cost pressures and achieve more differentiation from the two Pro models (iPhone 14 Pro and iPhone 14 Pro Max).

Previously, Ming-Chi Kuo also revealed that all four new models may be equipped with 6GB RAM, the difference being that the iPhone 14 Pro and iPhone 14 Pro Max use LPDDR 5, and the iPhone 14 and iPhone 14 Max use LPDDR 4X. But we have also heard that at least one of the models will come with 8GB RAM.

According to Apple’s iPhone naming rules, the four new iPhones that are going to hit the stores in the second half of this year may be named iPhone 14 (6.1 inches), iPhone 14 Max (6.7 inches), iPhone 14 Pro (6.1 inches), and iPhone 14 Pro Max (6.7 inches). Thus, there will be no small-screen model anymore. Though the iPhone SE has been selling well, honestly, it has nothing in common with other models. So Tim Cook and his company have decided to discontinue this model.

Last Monday, an industry insider also said that Apple’s chip stock for this year’s iPhone 14 series is 50 million A16 units and 50 million A15 units.

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