Samsung launches Tile-competitor with Galaxy SmartTag+

It seems a new trend has arrived in location tags. Made popular by Tile, these small digital tags can be placed in bags or attached to luggage or keys, then can be tracked in the event that you lose or misplace your item. Tile has found a lot of success in this area, and it’s even rumored that Apple is launching their own “location tags” soon. Samsung launched their “SmartTag” back in January, but are now offering an upgraded version with their global launch of Galaxy SmartTag+.

Announced back in January alongside the “regular” bluetooth-based SmartTag, the SmartTag+ is finally going on sale globally, with pre-orders beginning at some online retailers in the USA.

Like the regular SmartTag, the SmartTag+ pairs with the Samsung SmartThings app to help find lost items. In the app, and AR experience will guide you to your lost item, while an audible buzzer can be triggered on the SmartTag+ to help you locate the item more precisely.

The main difference is that the upgraded SmartTag+ uses ultra-wideband (UWB) technology in addition to Bluetooth Low Energy (BLE) technology, which (in theory) provides much more accurate location tracking. The downside, of course, is that this new UWB technology is only compatible with a select number of flagship Galaxy devices.

The Galaxy SmartTag+ will be available from April 16 in select markets globally. What do you think? Would you take a SmartTag or SmartTag+ over the market-leader: Tile? Let us know in the comments.

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